NC

Naomi Chen

Senior Product Design Lead

Currently: leading design systems at a Series C fintech

Naomi Chen

Meridian Financial

Senior Product Design Lead

Jan 2022 – Present
  • Led the redesign of the core banking dashboard, increasing user activation by 34% within two quarters
  • Built and scaled a design system from 12 to 180+ components, now adopted across four product teams
  • Established an embedded research practice that reduced feature rework by 40%

Canopy Health

Product Designer

Mar 2019 – Dec 2021
  • Redesigned patient onboarding flow, reducing drop-off from 62% to 28%
  • Shipped a telehealth experience used by 1.2M patients during pandemic peak
  • Led a cross-functional team of 6 to deliver provider portal MVP in 14 weeks

Freight & Hubble

UX Designer

Jun 2016 – Feb 2019
  • Delivered 15+ client engagements across fintech, healthcare, and logistics verticals
  • Created a discovery research framework adopted firm-wide for enterprise clients
  • Mentored 4 junior designers; 2 promoted to senior within 18 months

Product Strategy

Roadmapping Feature Prioritization OKR Frameworks Stakeholder Alignment Go-to-Market Strategy Competitive Analysis

Design Systems

Component Architecture Design Tokens Documentation Accessibility (WCAG 2.1 AA) Cross-platform Consistency Figma Libraries

Research

User Interviews Usability Testing Survey Design Jobs-to-be-Done Journey Mapping Data Synthesis
Meridian Design System

Meridian Design System

Unified 4 product teams under a single component library, cutting design-to-dev handoff time by 60%.

Read the case study →
Canopy Telehealth Experience

Canopy Telehealth Experience

Scaled from 0 to 1.2M monthly users during the pandemic, maintaining a 4.7-star app store rating.

Read the case study →
Enterprise Discovery Framework

Enterprise Discovery Framework

Adopted across 15+ engagements, reducing average discovery phase from 8 weeks to 3.

Read the case study →

"Naomi has the rare ability to translate ambiguous business problems into clear, actionable design direction — she's the first person I want in the room for any product strategy conversation."

Marcus Reeves VP of Product, Meridian Financial

"She doesn't just design interfaces — she builds the systems and processes that make great design repeatable across an entire organization."

Dr. Lena Park Chief Product Officer, Canopy Health

"Working with Naomi fundamentally changed how our team thinks about user research. Her framework is still the backbone of our discovery process three years later."

James Okafor Engineering Lead, Freight & Hubble